Privacy Policy

Last Updated: 11/03/2025

DisplayGroup (“DisplayGroup,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.displaygroup.com, or interact with us in any other way (collectively, the “Services”).

Please read this policy carefully to understand our practices regarding your personal information. If you do not agree with our policies and practices, please do not use our Services.

1. Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide to us, such as when you:

• Complete a form on our website
• Subscribe to emails or marketing communications
• Engage with our sales or customer service teams
• Participate in an event or request information

This information may include:

• Name
• Email address
• Phone number
• Company name, title, and business address
• Any other details you choose to share

Automatically Collected Information

When you visit our website, certain information is automatically collected through cookies and analytics tools. This includes:

• IP address
• Browser type and operating system
• Pages viewed, time spent, and referring URLs
• Device type and identifiers
• Location data (if enabled by your device settings)

Tracking Cookies

DisplayGroup uses cookies and similar tracking technologies for analytics and marketing purposes, including but not limited to:

• Google Analytics and Google Ads – to measure site performance and deliver relevant advertising
• HubSpot – to track user engagement and manage marketing communications
• Meta (Facebook/Instagram) – to deliver and measure digital advertising campaigns
• Other marketing cookies or technologies that support our advertising and communication strategies

You may adjust your browser settings to refuse cookies or alert you when cookies are being used. Please note that disabling cookies may affect certain site functions.

2. How We Use Your Information

We use personal information for legitimate business purposes, including to:

• Respond to inquiries and provide customer support
• Deliver requested products, services, or information
• Improve our website, marketing efforts, and customer experience
• Communicate promotions, updates, or event information (with your consent where required)
• Analyze and track usage trends and campaign performance
• Ensure website functionality, security, and fraud prevention
• Comply with legal obligations and enforce our agreements

3. Legal Basis for Processing

DisplayGroup operates within the United States, Canada, and Mexico. We process your information based on one or more of the following legal grounds:

• Consent – when you give us permission (e.g., subscribing to marketing emails)
• Contractual necessity – to deliver services you’ve requested
• Legitimate interests – to operate and improve our business in a way that does not override your rights
• Legal obligations – when required to comply with applicable laws

4. When and With Whom We Share Information

We do not sell your personal information.
We may share information in the following situations:

• Service Providers: With trusted third-party partners who perform services on our behalf (e.g., hosting, analytics, marketing, customer support).
• Business Transfers: As part of a merger, sale, or transfer of assets.
• Legal Requirements: When required to comply with applicable law, regulation, legal process, or governmental request.
• Affiliates: With our corporate affiliates under the same privacy protections described here.

All third-party partners are contractually required to handle your data securely and use it only for authorized purposes.

5. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law. When information is no longer needed, we will securely delete or anonymize it.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction.
However, no system or data transmission is completely secure. You use our website and services at your own risk.

7. Children’s Privacy

DisplayGroup does not knowingly collect or target personal information from individuals under the age of 18. If we become aware that we have inadvertently collected personal data from a child under 18, we will promptly delete it.

8. Your Privacy Rights

Depending on your location (within the U.S., Canada, or Mexico), you may have certain rights regarding your personal information, including:

• The right to access and request a copy of your personal information
• The right to correct inaccurate or incomplete data
• The right to request deletion of your information (subject to legal limitations)
• The right to withdraw consent for marketing communications

To exercise these rights, contact us at marketing@displaygroup.com. We will verify your identity before processing your request as required by applicable law.

9. Do-Not-Track (DNT)

At this time, DisplayGroup does not respond to browser-based “Do-Not-Track” signals due to the lack of a uniform standard. If this changes in the future, we will update this policy accordingly.

10. State and Provincial Privacy Rights

Residents of certain U.S. states (such as California, Virginia, and Colorado) and Canadian provinces (such as Quebec, British Columbia, and Alberta) may have additional privacy rights under local laws.
These may include the right to:

• Request information about how your data is collected and used
• Request deletion of your personal information
• Opt out of certain data-sharing practices

If you wish to exercise these rights, contact us at marketing@displaygroup.com.

DisplayGroup will not discriminate against individuals who exercise their privacy rights.

11. International Transfers

As DisplayGroup operates in the United States, Canada, and Mexico, information you provide may be transferred between these countries. We take reasonable steps to ensure your information receives an equivalent level of protection as required by applicable laws.

12. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, or legal obligations. Any updates will be posted on this page with a revised “Last Updated” date. Continued use of our website after such updates constitutes your acceptance of the new terms.

13. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our data practices, you may contact us using the following information:

DisplayGroup
Attn: Privacy Officer
6235 Concord Ave.
Detroit, MI 48211
Email: marketing@displaygroup.com

Summary of Key Points

• We collect personal information to improve your experience and provide our services.
• We do not sell personal data.
• We use cookies from Google, HubSpot, Meta, and other marketing partners.
• We protect your data but cannot guarantee absolute security.
• You may contact us anytime to request access, correction, or deletion of your data.