Branding is a powerful thing. When used effectively, branding helps your product or service stand out from the crowd and represents everything about your company’s personality and its mission. And when it comes to corporate events, finding ways to reflect your branding can help create a truly unforgettable experience for attendees.

People are always eager to talk about the cool and exciting things they see and do. This makes branding through events an excellent opportunity to build brand awareness, win over new customers, generate referrals, and strengthen the loyalty of existing customers in a completely unique way. Branded events give people the chance to directly interact with a brand and enjoy a fully immersive experience that goes far beyond what any single commercial, print advertisement, or social media hashtag can create.

When you have this kind of potential to reach new and existing customers, every detail matters. It’s important to make sure your message is reflected in as many different ways as possible. Even if something seems insignificant, there will likely be someone at the event who will absolutely appreciate the attention to detail. A great starting point is to include brandable furniture. Customized tables, chairs, phone charging stations, and light towers featuring your company logo and colors are sure to be a hit. Colored lighting in your company colors is another great idea. For outdoor events, custom canopies are both practical and attention-grabbing.

Even if the event you’re planning is just for employees, incorporating branding is still important. Office branding helps build a sense of community and a corporate branded event can take that team identity to a new level. Events can be an opportunity to showcase your company culture. Eye-catching signage and branded backdrops are perfect ways to include your company branding into an event and they can be great photo opportunities that people will have a hard time resisting. Not only will your employees most likely be taking pictures and sharing them on social media, think of all the great pictures you’ll be able to get to share on your company’s website or social media channels.

As you plan a branded event, every detail adds up to create a cohesive brand experience that will leave a lasting impact on each of your visitors. Contact us to see how we can help create an unforgettable corporate branded event that perfectly captures the spirit of your brand.

These days DG is all about custom, which is why we created our new line of Novo tables. This line allows for an incredible amount of customization, without the added cost. Our two styles and four sizes of tables allow for a quick swap of the table top for a variety of colors, textures and materials – creating vastly different looks.

The Novo line is designed to adapt to any of your event needs. Constructed out of brushed aluminum or steel, this sleekly designed line of tables allows the finish of each of its pieces to be traded out and replaced with an almost limitless amount of colors, wood grains and varnishes; perfectly blending into the atmosphere of your event. Available in sizes ranging from communal cocktail and seating height tables to smaller “cube” tables, there is almost no limit to what can be done! Novo can even be branded with custom graphics to showcase your company’s logo or product.

An extra feature for the Novo line is our powered “outlet table.” Featuring eight table-top outlets – perfect for media coverage, a live tweeting area, or simply for the convenience of your guests. The outlets keep batteries charged so guests can share their experiences all night long.

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Various options of Novo tables and finishes

Our Novo tables also pair perfectly with our existing brushed aluminum line of “light bars”. These include registration counters, information desks (with interior shelving and sliding doors for storage), food counters, and both straight and curved bars. All of which can be customized as simply as our Novo tables to fit any theme for your next event! This additional line is perfect for any event and is the ideal way to show off your brand, logo or product by incorporating custom graphics.

Branded Light Bar
Branded Light Bar

To make your party even more unique, don’t forget about our brand new custom backdrops, available in an almost limitless amount of images. Whether you want to cozy up on the beach at sunset or have a southern bayou bash, we can print your background to fit whatever theme your event needs!