Posts Tagged ‘event’

Corporate Events Are Going Above And Beyond With Themes

Friday, January 31st, 2014

It’s one thing to put on a corporate event like a seminar, a trade show, or an incentive meeting — it’s quite another to put on an event that people will remember by the time the next fiscal quarter rolls around. When you put on a corporate event with a strong theme, you get an even more memorable and engaging event, with the same or better end result.

As a side benefit, if organized correctly, you can put a damper on the drinking — or not, depending on how you execute the theme, naturally.

We’ve been paying attention, and we’ve put together a list of some of the more interesting corporate events we’ve seen around and about.

Secret Agent (Wo)Man

A variation on the naughties’ murder mystery party: give every person who comes a ‘secret identity’ and the job of identification and capture of a notorious villain that’s been lured to the event. The actual meat of the event is ‘disguised’ as an excuse for everyone to be there even though it makes up the bulk of everyone’s time and attention.


Walk the Decades

One of Display Group’s favorites, a Walk the Decades party starts on one end of the hall with a 1920′s style setup, and evolves decade by decade as you walk around the room, up to an ultra-modern laser show and dance floor on the far side. Great for a look back at your corporation’s role in American history from the turn of the century.


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Our Prohibition Gin bathtub is the perfect addition to your 20s era gathering.


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This modern day college dorm room really evokes the millennial feel. It’s ironic to put a hat on a deer, right?

The Reddest Carpet Of All Time

Perfect for events that have a major announcement or unveiling associated with them. Alternately, for incentive meetings. Roll out the red carpet, have the event staff act as paparazzi, and have everyone put on their most glamorous getups. Have a night of frou-frou drinks and high-end eats to go with the announcements.


High Stakes

Get your executives and all-stars together for a fierce competition: gambling! Everyone gets the same amount of fake money, and at the end of the night, they can purchase prizes with whatever they have — or whatever they have left!


Around the World in Eight Displays

From a giant Buddha statue to a classico Italian marketplace to a South American Carnival setup, a massively international theme can be great for announcing a merger, an entry into a new market, or anytime that your company brings far-flung branches together for an important get-together.


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Maybe the Italian branch is coming to visit.

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Don’t forget Louisiana branch is coming to the party too.

We’re just barely scratching the surface of the huge potential Display Group brings to your corporate events. Check our website or call us and schedule a chance to walk through our warehouse today!

Enhancing Event Attendee Retention

Thursday, November 18th, 2010

event attendee retention Enhancing Event Attendee RetentionWhen delivering a corporate meeting or event, there are always two costs that must be considered. The first, which is obvious, is the price tag associated with having the tangible elements included in the actual event: transportation, accommodations, sound, light, video, entertainment, décor, food and beverage, swag, etc. These are the costs that meeting and event planners often look at when considering how their event will be delivered… and typically how their budget is defined.

However, the second cost is just as important and considerably less obvious: How much work is being lost just by having your attendees not sitting in their office doing their jobs? This intangible expense emphatically drives home the need for your attendees to retain the actual message being delivered. If you spend $100,000 on a meeting or event, and no-one remembers the message, you’ve lost twice that amount!

Reinforcement is at the heart of message retention. Delivering the message, repeating the message and delivering it again are simple activities that can help in message retention. But there are other, more subtle ways to do so. Hiring entertainment that supports the message is one example. If your message is the need for more flexibility, why not hire a Cirque Contortionist to support it, or if you want to talk about the need for better coordination, hire Rhythm Extreme or a different dance troupe to demonstrate it. The bottom line is that the message itself, delivered with a single presenter using a slide show will not have the same impact as using visual, audible and tactile stimulation.

It is called experiential marketing, and it is the experience that creates long-term retention. When you plan your next meeting or event, think about how your audience will receive the message. Are they simply taking up space in the audience, or are they active participants in the way the message is being delivered? Do they have a voice and is it an experience? The answers to these questions will determine the success of your program.

Steve Honingford

Corporate Theme Parties: Fun or Cheesy?

Friday, July 23rd, 2010

tropical theme decor 300x199 Corporate Theme Parties: Fun or Cheesy?How impressive would it be to attend an event that made you feel as though you were walking through a ghost town in the old west, or visiting Detroit back in the ‘60s when Motown was just taking off?

A single great theme party can forge business connections, the benefits of which may be reaped for years afterward. For theme parties, external objectives may be set and met, such as increase in brand recognition or loyalty, increased sales performance, and development of rapport with clientele. Internal objectives may be met, as well, in the case of company parties, such as internal branding, increased efficiency, and improved customer service. Because these types of objectives have been met consistently by successful companies, advertising executives typically budget over 10% of their resources for corporate events.african theme decor 300x199 Corporate Theme Parties: Fun or Cheesy?

The spicy, foreign element and the creativity of the imaginary environment of a theme party can place attendees in the perfect mood to have fun, relax, and develop rapport with a speed that conference rooms will always envy. The goal is to transport guests out of the real world, to a place, time, or idea that will reinforce the host’s project goals. Display Group works side by side with companies to develop the theme that will be most successful for their objectives and company image. After that, our clients can rest easy and forget about execution. We arrange everything, from space rental and set up, to clean up, so that our clients can focus on the event without worrying about the details.

Throwing a successful theme party requires planning, experience, talent, and connections. Every detail matters, whether it be the lighting, scent machines, or Chinese lanterns, because the more believable the world is, the more fun and effective the party becomes. Display Group is proud of our proven track record of success with creating ambiances, top to bottom that have enough flare to make it fun, but are believable and captivating enough to be impressive and elegant.

chinese theme decor 300x199 Corporate Theme Parties: Fun or Cheesy?Display Group has consistently turned ideas, no matter how far fetched, into reality, mirroring worlds as unexpected and exciting as the screening of The Wizard of Oz. Down to the spools of film arranged next to a life size, vintage camera, we arranged a paradise that had guests relaxed and entertained before they sat down on the plush, contemporary yellow chairs. With lush foliage framing the decadent walls of the Emerald City and life size cutouts of Dorothy, the Scarecrow and Tin Man, the environment effectively reproduced the sentiments from the movie. Drawing on our talented staff and resources (we have a 200,000 sq. ft. rental facility, full to the brim with props, knick knacks, and costumes), we were able to set a scene for an evening that guests will never forget.

Compuware – Global Sales Training Event

Friday, May 28th, 2010

We recently created the decor for Compuware’s FY2011 Sales Event. The challenge was to play off of Compuware’s involvement with the Lemans racing series. The focus of the evening was to drive sales success! This was a great theme event that also incorporated custom banner work with the client’s name. An event that left the client happy and the employees with an event to remember!