Integrating the stylish accoutrements of fashion with the sensible elegance of furniture is a uniquely different idea behind a fashion show. Inserting a runway stage inside a furniture store, and coordinating setup and rehearsals around store hours adds another twist. Yet, when done properly this format proved to be an incredible recipe for success. Hillside Furniture, Fashions by Paulina and Display Group joined forces to create and implement the inaugural F-3 event, benefiting kids with cancer.
Display Group worked with Amy Kaminsky Productions to design and deliver on this distinctive concept. By utilizing a white fabric palette as a staging backdrop, Display Group’s design allowed for a completely vibrant palette to project various lighting patterns and environments to the overall look and feel of the space. And, by providing overall program management, Display Group was able to align a disparate group of vendors into a cohesive team with a singular mission.
The F-3 event reflects the combination of Display Group’s core strengths: impressive and inspired vision and the management abilities to pull it off.






































