Archive for July, 2010

Corporate Theme Parties: Fun or Cheesy?

Friday, July 23rd, 2010

tropical theme decor 300x199 Corporate Theme Parties: Fun or Cheesy?How impressive would it be to attend an event that made you feel as though you were walking through a ghost town in the old west, or visiting Detroit back in the ‘60s when Motown was just taking off?

A single great theme party can forge business connections, the benefits of which may be reaped for years afterward. For theme parties, external objectives may be set and met, such as increase in brand recognition or loyalty, increased sales performance, and development of rapport with clientele. Internal objectives may be met, as well, in the case of company parties, such as internal branding, increased efficiency, and improved customer service. Because these types of objectives have been met consistently by successful companies, advertising executives typically budget over 10% of their resources for corporate events.african theme decor 300x199 Corporate Theme Parties: Fun or Cheesy?

The spicy, foreign element and the creativity of the imaginary environment of a theme party can place attendees in the perfect mood to have fun, relax, and develop rapport with a speed that conference rooms will always envy. The goal is to transport guests out of the real world, to a place, time, or idea that will reinforce the host’s project goals. Display Group works side by side with companies to develop the theme that will be most successful for their objectives and company image. After that, our clients can rest easy and forget about execution. We arrange everything, from space rental and set up, to clean up, so that our clients can focus on the event without worrying about the details.

Throwing a successful theme party requires planning, experience, talent, and connections. Every detail matters, whether it be the lighting, scent machines, or Chinese lanterns, because the more believable the world is, the more fun and effective the party becomes. Display Group is proud of our proven track record of success with creating ambiances, top to bottom that have enough flare to make it fun, but are believable and captivating enough to be impressive and elegant.

chinese theme decor 300x199 Corporate Theme Parties: Fun or Cheesy?Display Group has consistently turned ideas, no matter how far fetched, into reality, mirroring worlds as unexpected and exciting as the screening of The Wizard of Oz. Down to the spools of film arranged next to a life size, vintage camera, we arranged a paradise that had guests relaxed and entertained before they sat down on the plush, contemporary yellow chairs. With lush foliage framing the decadent walls of the Emerald City and life size cutouts of Dorothy, the Scarecrow and Tin Man, the environment effectively reproduced the sentiments from the movie. Drawing on our talented staff and resources (we have a 200,000 sq. ft. rental facility, full to the brim with props, knick knacks, and costumes), we were able to set a scene for an evening that guests will never forget.

Lemonade Detroit Shoots Interviews In Our Loft Space

Friday, July 16th, 2010

Update: The trailer was now released, which is included below.

We recently had Lemonade Detroit shoot interviews of Detroiters being successful in Detroit despite the economy. From their own website, the synopsis for the movie is:

“Lemonade: Detroit” is a film about the disarming resilience of a city that can no longer rely on a single industry for its livelihood, and the entrepreneurial strengths of those who are reinventing themselves and their communities.

Instead of sensationalizing blight, “Lemonade, Detroit” will sensationalize hope, told through the intensely personal stories of those who are turning the city into what it will become.

What they’ve done in other markets, they’re now doing in Detroit with a Motown twist. This is a great opportunity to see hope in Detroit and positive news instead of the countless negativity that we encounter every day. There are bright spots in Detroit, there are success stories in spite of the economy, and there is hope. The following trailer for Lemonade Movie shows you what they’ve done before, although they were here in Detroit shooting for a new movie on hope in Detroit, it gives you an idea of the excellent film makers that are putting it together!

You can also view a little more of one of the interviews that is the owner of my favorite crepe place! As Torya Goes, Detroit Goes

The Lemonade Detroit crew was also nice enough to take some great shots of our loft space that they used downstairs for interviews and some shots of a portion of the warehouse they took over upstairs for a different backdrop. We would like to thank Erik Proulx and everyone from Lemonade for using our space to shoot such a great movie with an excellent message.

Steve Honingford Joins Display Group Team!

Friday, July 9th, 2010

Display Group is very excited to announce the addition of Steve Honingford to our company. Steve’s extensive background in Corporate Meeting and Event Management fits perfectly into Display Group’s product and services offerings.

Steve has been a successful corporate meeting and event producer for more than 15 years, coordinating the design, creative development and implementation of numerous programs around the country. His broad range of clients includes financial institutions, pharmaceutical companies, professional sports franchises, manufacturing companies and retail chains.
Retail Rocks LaSalle 300x209 Steve Honingford Joins Display Group Team!

Steve has created and produced high profile corporate programs on behalf of the President of the United States, Michael McDonald, Cirque du Soleil, General Norman Schwarzkopf, John Mellencamp, Huey Lewis and the News, US Secretary of Commerce Gary Locke and Coretta Scott King, and is best known for conceiving and creating the Detroit Pistons pre-game team introduction.

We are excited to provide an even better event experience for our clients with the addition of Steve Honingford.

Prop Supply on the Rise in Michigan

Tuesday, July 6th, 2010

rick roman theme Prop Supply on the Rise in Michigan

Display Group President, Rick Portwood, posing with some Roman themed statues

Display Group was recently recognized for their extensive collection of props for movie and theater in the Detroit Free Press article Prop supply on the rise in Michigan We have worked with multiple movie companies over the years with our 4 flours of props filling up 200,000 square feet of our warehouse.

There’s also an excellent interview video that not only tells you more about Display Group and our theme and prop collection but it also shows you how big and extensive that collection is.

Here’s an excerpt of the article:

Local businesses like Display Group, an events and design company in Detroit, have evolved their trade to appeal to the Michigan’s burgeoning film industry.

“We do a lot of the big, high-profile events and corporate events that are here in Detroit and Michigan,” said Display Group President Rick Portwood. “A lot of those pieces that we use to create these scenes for events can also be used for the movie industry.”

Display Group has four floors of its warehouse dedicated to storing everything and anything — 1950s telephones, mummies and giant slot machines.

“It’s kind of endless,” said Portwood. “You almost have to walk around to see it all.”